Born in Stockholm, Arvida Byström (SW, 1991) is an internet phenomenon, fashion model and digital native. Byström’s work of selfies, music videos and digital art has contributed to an online image culture. She makes sexuality, body image or gender policy debatable in a positive, often humorous way. Feminism anno 2019, in which she uses herself, her body and her work to establish the dialogue with her followers as well as her haters. There are few artists who know how to use the medium Instagram in such a fascinating and artistic way.